Buy A Domain

Top 3 Things to Lookout for When Buying a Website Domain

Few common mistakes to avoid for business owners

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July 13, 2021 - 5 min read

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Finding the perfect domain name that is suitable for your business can be a daunting task. As a best practice, you should always do some research before making any type of online purchases. Yes, typically most website domains are quite inexpensive but wouldn’t it be great to make the purchase right the first time around? 

 

Want to see how your domain stacks in terms of quality, privacy and marketability? Ask our experts at AQRedited for a free review! 

 

So what is a domain? A domain name is one part of an URL (Uniform Resource Locator) which can be found in your web browser’s search bar, just look above. For this article, we will only focus on the domain name which is the part that can be identified as “www.aqredited.com.”

 

Now, to start looking for an awesome domain for your business, you will need to visit a Domain Registrar. At AQRedited, our preference for all our clients is to use GoDaddy because they are the biggest and best valued pick compared to the other popular Domain Registrars. 

 

Yes, GoDaddy is legit, they are publicly traded company on the New York Stock Exchange NYSE: GDDY, go search them up if you don’t believe us. Alternatively, if you don't want to do this yourself, our experts here at AQRedited can help you out. 

 

Here are the top 3 things we believe that every business owner should consider before buying a domain name: 

 

1. Set aside a Budget

 

Depending on where you are with building your business, a domain name should always be one of the first purchases on your list. Especially, if you have a really good business name or brand name, securing a domain name will be a great investment in the long run. 

 

You don’t technically own the domain

An example of buying a domain name for your business is similar to leasing or renting a place to live. This may be a stretch of an example, but hear us out! Just like renting or leasing, you own the rights to use for however long you decide to keep paying. When you buy a domain name, you don’t own the domain name forever, you only pay for the duration that you want to use it for. So, if you’re not ready to use the domain name yet, you can still buy it and own the rights to use it at a later time. 

 

The worst thing that can happen is for someone else to buy your domain name and you’re out looking for an alternative. If you’re an established business, you may find yourself going through even more trouble when another person is using the domain name that you want to use.

 

2. Protect your Privacy 

 

In the digital world, it is worth spending an extra few dollars on protecting your privacy. You will see options to purchase domain privacy and protection from most reputable domain registrars. Remember that not all businesses have a physical storefront location, and some businesses may operate remotely from a home office. Domain names are required to be listed in a public directory. This means that with a bit of digging and social engineering, your private information could be found by anyone on the internet with a phone or computer. However, if you really don’t want to pay extra for privacy and protection, we strongly advise making the purchase through a company credit card or business account.  


 

3. Know your Brand Strategy 

 

Knowing your Brand Strategy is another important factor to consider when picking a domain name. A good domain name should be simple and easy to remember. You shouldn’t pick a domain name that is super long and wordy. Here are a few things to keep in mind. 

 

Legibility 

We should never have to sacrifice legibility of a word in pursuit of having a great design. Keep your domain name simple and as close as possible to your operating business name. If you have a unique business name such as AQRedited, make sure to have a brand strategy in place to help your audience remember the name. 

 

Application 

Your domain name is not going to be only used for your website. As you continue to grow and expand your business, the domain name will appear on your business cards, marketing material, etc. Having a concise domain name and testing the domain name on different marketing materials can save you from a lot of pain in the future. 

 

Now have fun with it 

Once you’ve done your research and are now ready to buy your domain, just go for it. Securing a domain name is going to be a useful tool to have for your business. Don’t forget, a professional domain name will also help boost your credibility and help build your brand.

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Our team here at AQRedited (pronounced - “uh-kreh-di-tuhd”), are here to help you solve your business problems. We are that business partner that puts in the extra amount of effort, so that our reputation is built on a foundation of high quality work and trust with our clients. If you want to do things right the first time, reach out to us today! 

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