Toronto International Dragon Boat Race Festival
The Toronto International Dragon Boat Festival is a vibrant community event held at Toronto Centre Island, celebrating culture, competition and connection on the Toronto waterfront. As the festival’s main marketing partner, AQRedited works closely with the Toronto Chinese Business Association to build awareness, increase attendance and keep the event top of mind within the community.
Our goal is to create a multi-channel marketing initiative that reaches both new audiences and previous attendees. From digital and social media campaigns to promotional content, community outreach, event branding and targeted communications, we develop and coordinate marketing efforts designed to generate excitement, encourage registrations and bring past participants back year after year.
The result is a coordinated marketing strategy that helps the festival connect with a broader audience while strengthening its relationship with the community. By combining creative storytelling, strategic promotion and multi-channel engagement, AQRedited helps bring the Toronto International Dragon Boat Festival to life and create momentum leading up to the event.
Key Achievements
Multi-Year
Project
50,000+
Attendees
2 Million+
Impressions
Key Partners
"We are proud to be part of the Toronto International Dragon Boat Festival, a prestigious annual event with a rich history and deep roots in Toronto’s Chinese community. As one of the longest-standing Chinese cultural events in Toronto, we help bring athletes, families, businesses and community members together to celebrate tradition, culture and competition."
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Services
Marketing Strategy | Design | Videography | Social Media | PR | Media & Ad Buying
Strategy
Videography
Media & Ad Buying